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Featured Project

wichelp

Our WIC CAN HELP campaign is designed to help the one million California families we serve to survive and protect their children’s health in these tough times. The campaign builds local agency staff capacity to inform and connect WIC families with all possible community assistance programs, from dental care to foreclosure counseling to utility assistance.

WIC CAN HELP identifies lesser-known referral resources, and makes sure the local WIC network can easily share the information with WIC participants using downloadable multi-language flyers or information. Each month, we share a new resource and referral “survival kit” which highlights assistance or program linkages that local WIC staff might suggest to young families in need. WIC CAN HELP is funded by grants from The California Endowment and Kaiser Permanente Community Benefits.

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Get Involved

WIC is a dynamic and evolving program, so there are plenty of opportunities to get involved in advocacy, education and public service.

Find out more about these opportunities at the links on this page (also on the menu at left):

  • Join our network by subscribing to our electronic mailing list -- you'll receive our bimonthly CWA Flash e-newsletter and policy alerts.
  • Become a CWA Member -- local agency, corporate, and individual members comprise our association, with valuable benefits for all.
  • Sign up and learn how to be a WIC Ambassador -- a WIC employee who advocates for the state and federal policy objectives of CWA and the California WIC Program.
  • Make a donation to support our mission: to lead California communities to nourish, educate, support, and empower families in building a healthy future.