Annual Conference
& Trade Show

Sponsor & Exhibitor Opportunities Packet

April 28-May 1, 2019

Town & Country Resort & Convention Center
San Diego, California

Teresa Morris, Meeting Planner
California WIC Association
916.572.0700 / 916.276.8283
[email protected]

Dear Sponsor or Exhibitor,

It is my pleasure to offer you the opportunity to become a Sponsor and/or Exhibitor of the 2019 California WIC Association Annual Conference, to be held at the Town and Country Resort and Convention Center in San Diego, California.

This high-profile event will serve as an impactful marketing platform for your company or organization to promote its name,products, and services. This conference is an ideal opportunity to introduce, strengthen, or reacquaint your brand or identitywith a large and diverse WIC community.

Since 1992, the California WIC Association, a non-profit membership organization, has provided major training and technicalassistance opportunities for local and state WIC staff and partners via statewide and regional meetings.

WIC is the Special Supplemental Nutrition Program for Women, Infants and Children, widely recognized as one of the nation’smost successful public health interventions, providing nutritious food, nutrition education, health care contacts and referrals,and personal counseling to millions of young families. The California WIC program, by far the largest in the country, servesover one million participants each month via 83 local agencies and approximately 4,300 retail grocers in every countythroughout the state.

Hundreds of thousands of California households use their WIC benefits to shop for fresh, frozen and canned fruits andvegetables, whole grain products, soy beverages, tofu, yogurt and baby foods as well as cereal, eggs, milk, cheese, beans,and juice, among other products. Access to fruits and vegetables is convenient with monthly fruit and vegetable checksredeemable in authorized grocers and a growing number of farmers’ markets. That is in addition to seasonal farmers’ marketchecks.

By 2020 WIC checks will be replaced with the WIC Card, an electronic benefits transfer card, with pilots and a phased rolloutbeginning in 2019! A new WIC MIS system, known as WIC WISE, will also be developed to support the WIC Card and additionalcapacities. Shopping will get easier with an app!

Exciting years are ahead for WIC as local agencies are providing more electronic options such as texting. The state WIC Mobilewebsite continues to add features, and videoconferencing for education and support is being piloted.

The healthy foods WIC offers to California participants are carefully aligned with high quality nutrition, breastfeeding, andobesity prevention counseling and messaging. These efforts make a difference as breastfeeding rates have increased andobesity rates have slowed. WIC works!

Approximately 1,000 participants are expected to attend this year, including nutrition, health and human serviceprofessionals who promote physical activity, breastfeeding, and maternal-child health. The conference provides attendeeswith opportunities for continuing education credits, professional development, networking with colleaguesand information on how to best serve the needs of WIC participants. The Trade Show includes major food manufacturers anddistributors, breastfeeding and infant care manufacturers, educational materials publishers, grocers, health plans, technologyand data managers, health and social service organizations, wellness consultants, and state divisions for health and wellness.

Enclosed is a copy of the Sponsorship and Exhibitor Opportunities Packet. New this year will be Tech and Trade Talks in theExhibit Hall. Information is in the Exhibitor Opportunities Packet. Space is limited at the trade show – so contact us today! Formore information on how to participate, contact Teresa Morris at 916.276.8283 or email at [email protected].

We look forward to discussing this exciting opportunity with you!



Karen Farley Executive Director California WIC Association

Conference & Trade Show Details


Conference Dates:
Pre Conference: Sunday, April 28, 2019
Conference: Monday, April 29, 2019 through
Wednesday, May 1, 2019
Exhibit Hall Access, Schedule, Information and Hours
Exhibitors Set Up: Monday, April 29, 2019 from 12:00 pm – 5:00 pm
Exhibit Start: Monday, April 29, 2019 from 5:15 pm – 7:45 pm
Welcome Reception Kick Off
Exhibit End: Tuesday, April 30, 2019 from 7:30 am – 1:00 pm
Raffle prize winners will be posted at the Registration after 3 pm
Exhibit Dismantling: Tuesday, April 30, 2019, 1:00-4:00 pm.
Exhibits must be dismantled and removed from exhibit area by 4:30 pm.

Conference and Trade Show Location:
Town & Country Hotel
500 Hotel Circle North, San Diego, CA 92108
Hotel Reservations:
California WIC Association has room blocks at the Town and Countryand the Handlery Hotel with a special group rate of single/double. For Town and Country reservations, please call 800-772-8527by March 27, 2018. For Handlery Hotel reservations, please call619-298-0511 or 800-676-6567 by March 28, 2018. Please refer tothe “California WIC Association” group to receive the special rates.
Conference and Trade Show Contact:
Teresa Morris
Meeting Planner
California WIC Association
[email protected]


Objectives: This annual conference will serve as a high-profile and memorable event showcasing innovations, best practices and model programs;an educational platform on recent developments and advances in health, nutrition and customer service; and an avenue for WIC-relatedcompanies and organizations to promote its brand products and services among the attendees of the conference, 3,000 WIC employees, andpotentially among the one million WIC participants served in California.

Primary Target Audience: Approximately 1,000 WIC providers and public health professionals from local, state and federal programs from throughoutCalifornia. Secondary target audiences include keynote speakers, presenters, trade show exhibitors, and 3,000 WIC employees and one millionWIC participants.

Industry and organization talk opportunities in the trade show! We are pleased to offer a new opportunity to share data, research, insights and strategies in short presentations. CWA will review the proposed ideas and select topics most relevant to WIC and public health services. To be considered, please submit your online application by March 15, 2019. For more information, go to our website.


ADVERTISING – We have added advertising opportunities!

Inside Front Cover (color)…………………… $1,500
Inside Back Cover (color)…………………….. $1,200
Full Page (black and white)………………… $1,000
Half Page (black and white)……………….. $600
Quarter Page (black and white)…………. $350


Sponsorship Levels and Benefits: Companies and organizations have the opportunity to become a CWA 2019 Conference Sponsor at Presenting,Diamond, Platinum, Gold, Silver or Bronze levels. In addition, there are exclusive benefits and other sponsorship opportunities available. There arereserved exhibit booth spaces solely for Sponsors of the conference. The deadline to confirm Sponsorships so that your company can be includedon the “Registration Brochure” is Friday, November 30, 2018. All other Sponsors must confirm participation by Friday, March 15, 2019. For more information or to confirm your company’s participation as a Sponsor, please complete the application form or contact Teresa Morris at 916.276.8283 or by email to [email protected].


Companies and organizations have the opportunity to purchase a booth space(s) at the following prices:
• $1,500 per booth for profit organizations
• $750 per booth for non-profit organizations

Exhibit booths come with two badges per booth. Additional badges can be purchased for each. There are a limited number of booth spaces– please refer to the enclosed map for more details about the layout at the Town and Country Resort. Preference for booth location will be basedupon a first paid, first assigned basis within exhibit level. Exhibitor Applications must be returned with payment. Deadline to submit applicationsand payment is by Friday, March 15, 2019. Reservations for booth space will not be accepted over the telephone.

All applications are subject to the terms, conditions, rules and regulations governing the conference. Approved applicationswill be sent an authorized confirmation form. Signature on the trade show application constitutes a binding contract, ifaccepted by CWA.

2019 Spring Conference & Trade Show
Exhibitor/Sponsorship Levels & Benefits

Presenting Sponsor: $100,000 (exclusive)

Company Recognition:

  • Company name and logo on printed materials:
    • Registration brochure
    (confirmed by Friday, November 30, 2018)
    • Cover of Conference Program
    • Trade Show Banner and Conference Banner
    • Incentive gift item
    • Sponsor link on California WIC Association website
    • Thank You Sponsor Page in Conference Program
  • 2 full page ads in conference program
  • 2 full page ads in CWA Magazine; Special Conference Edition
  • One year CWA membership


Onsite Recognition:

  • Welcome Remarks at Opening Plenary Session (five minutes)
  • Welcome Remarks and Photo Opportunity at Trade Show Opening
  • Dedicated Workshop Track
  • Workshop Track and Physical Activity Sponsor
  • One Promotional Insert


Expo Booth:

  • Five 8 x 10 exhibitor booths in Sponsor Reserved location with permission to distribute products and promotional materials
  • 20 Full Conference plus Pre-Conference Registrations and Badges