Join an expert panel featuring Hanna Griffin (National WIC Association), Joni Geppert (Minnesota Department of Health), Lorrene Ritchie, Dania-Orta Aleman, Danielle Lee (UC ANR Nutrition Policy Institute), and Loan Kim (Pepperdine University). Learn about AHEAD 3.0, a groundbreaking initiative addressing barriers to WIC participation for Black, Brown, and Indigenous families. Through a journey map and the 2025 WIC Multi-State Participant Satisfaction Survey (MSPSS), this project will shape efforts to improve participation, satisfaction, and retention. Discover the survey’s goals, timeline, and how your agency can leverage findings to drive meaningful change for WIC participants!