Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

USDA Food Package Review Comments

Help us help California families buy a broader range of healthy food!
Let @USDA know you support the proposed updates to the #WICFoodPackage,
improving the health and nutrition of nearly 1 million #WIC participants.

Sign Up for our E newsletter

Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

Support CWA

Cover of WIC-Tech publication

Access Resources

WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

View All Publications

📢"Children whose families received the child-related tax credits sooner went on to have higher reading and math scores, and lower suspension rates and higher graduation in school" 📢

This #ChosenFamily Day, let's call for inclusive Paid Family Leave in California. Chosen family is family and it is time for our Paid Family Leave program to reflect that! 
Take action for #AB518: 

We can afford to make sure children & parents have the healthy food they need to thrive. It’s time for Congress to live up to its long-standing commitment and #FundWIC. Every eligible family deserves to participate and receive full benefits.

The to-do list:
1) Fully #FundWIC so it can continue serving all eligible applicants & low-income families aren't turned away.
2) Keep building on efforts to make it easier for people to enroll in & use WIC so that more eligible families get connected to WIC's important benefits.

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