CALIFORNIA WIC ASSOCIATION
Impact & Projects
WIC, Public Health, & Health Care Reform
The WIC program aims to enhance experiences and improve health outcomes through innovation and reform. Emphasizing prevention, these reforms foster collaboration between WIC and public health initiatives. WIC’s expertise in nutrition and lactation support makes it a valuable partner for community health centers.
The resources here are designed to support these collaborative efforts.
Health Care Reforms
Harnessing the power of WIC to advance health care reforms.
Lactation
Resources for lactation support and advocacy.
Worksite Wellness
Helping local WIC agencies with support and guidance.
Modernize WIC
In 2024 WIC celebrated 50 years of successfully serving women and their families. To stay impactful, the program is modernizing with more technology and streamlined processes to meet the needs of today’s young families.
Our Resource Hub offers resources to help your WIC office stay relevant and valuable to women and their families.
Why Remote WIC Services Matter For California Families
For millions of families, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a lifeline — providing healthy foods, nutrition education, breastfeeding support, and referrals to health and social services during some of life’s most...
The Power of WIC Through Data Linkages
Improving data exchange to support individual health care and social needs through the Data Exchange Framework (DxF) is a high priority for California. Led by California Health and Human Services, Center for Data Insights & Innovation (CDII) works across...
IBCLC Workforce Overview: August 2023
CWA offers an overview to better understand the need and the cost of becoming an International Board-Certified Lactation Consultant (IBCLC) for WIC.
Foreground to Horizon: Opportunities for WIC’s Next Half Century
This report presents some forward-looking ideas in the areas of integrating WIC with current opportunities in health care reform and prevention and expanding the use of WIC clinics.
WIC Tech: A Matter of Equity
Modern technology can reduce inequities that prevent access to the program by offering more ways to engage participants and meet diverse needs.
TeleWIC: Keeping Up With the Times
This report introduces videoconferencing as a way to bring WIC services into alignment with the expectations of participants.
Updating WIC for a New Generation
This brief summarizes demographic characteristics, market data, and provides a glimpse of some WIC-related millennial research.