Webinars

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Informative Webinars

Thousands of professionals have joined CWA for valuable seminar series over the years, learning right from their offices about current resources and hot topics in public health and wellness. The California WIC Association provides continuing education units for RDNs, IBCLCs, and RNs.

Upcoming CWA Webinars

WIC Works Webinar - The Magic of Human Milk: Understanding Baby Behavior and Supporting Families With Their Infant Feeding Decisions

WIC Works Webinar - The Magic of Human Milk: Understanding Baby Behavior and Supporting Families With Their Infant Feeding Decisions

August 18, 2026    
10:00 am - 11:30 am
Join Jennifer Smilowitz and Heather Wasser for the session The Magic of Human Milk: Understanding Baby Behavior and Supporting Families With Their Infant Feeding Decisions [...]
WIC Works Webinar - Fundamentals of Motivational Interviewing

WIC Works Webinar - Fundamentals of Motivational Interviewing

September 3, 2026    
9:00 am - 12:30 pm
Discover how the fundamentals of Motivational Interviewing can drive behavioral changes in an interactive discussion led by Jenniffer Duran- West, CWA’s Program Manager. Please note, [...]
WIC Works Webinar - From Resistance to Readiness: Counseling Skills at Work Through the Lens of Ambivalence and Compassion

WIC Works Webinar - From Resistance to Readiness: Counseling Skills at Work Through the Lens of Ambivalence and Compassion

November 10, 2026    
10:00 am - 12:00 pm
Join Jenniffer Duran-West for the session From Resistance to Readiness: Counseling Skills at Work Through the Lens of Ambivalence and Compassion as she facilitates a [...]

Interested in a training for your organization? We have trainers for you!

Fundamentals of Motivational Interviewing

With trainer, Jenniffer Duran-West. MEd, IBCLC

Jenniffer Duran WestUnderstand how the basics of Motivational Interviewing (micro skills and spirit / style) help guide the parent’s behavioral change. Describe how nutrition education or breastfeeding /chestfeeding topics can be discussed by establishing a connection and building rapport with a parent through the lens of Motivational Interviewing skills Identify four Motivational Interviewing techniques/skills that support starting the behavioral change conversation.

Download MI Flyer

Participant Centered Education principles, techniques, and steps for individual education

With trainer, Michael Elfant, MS, RD

Review Basic Principles of PCE, including Acceptance/Autonomy, Ambivalence, and Collaboration/Teamwork, and Strength-basis, Review key elements of and practice using the PCE techniques, including summarizing and goal setting; Discuss and practice PCE consistent approaches to address challenging situations during counseling conversations.

Download PCE Flyer

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