WIC needs to operate in new ways to reach today’s new parents—the Millennials—a generation that is tech-savvy and firmly linked to social media. Young mothers need to see WIC as a valuable and relevant source of support that can help them during their busiest time of life.
Here we present some forward-looking ideas in the areas of integrating WIC with current opportunities in health care reform and prevention and expanding the use of WIC clinics, along with reaching and engaging our customers to move WIC to be a more resilient and responsive service.
