AB 2160 (Rodriguez) continues to move forward in the California Legislature, and the California WIC Association is proud to co-sponsor the...
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President Trump and Congressional Republicans Want to Slash WIC Produce Benefits—Putting Families’ Health and Local Economies at Risk
In Congress, the House Appropriations Committee has put forward a separate budget proposal that includes a smaller—but still deeply concerning—10% cut to the fruit and vegetable benefit. While not as severe as the Trump administration’s proposal, the House bill frames the reduction as a way “to begin a reset to pre-COVID levels.” That rationale ignores what we’ve learned before, during and since the pandemic: that increased fruit and vegetable benefits have significantly improved dietary quality, supported healthier pregnancies, and helped reduce the risk of obesity in young children.
2024 WIC By The Numbers Infographic
To celebrate
Charting a New Course to Improve the Quality of Prenatal Care
The journey toward ensuring optimal prenatal care is ongoing, with continual advancements and shifts necessary to meet the evolving needs of expectant mothers.
Meeting Challenges, Managing Change: CA Hospital Breastfeeding Rates Fact Sheets
This policy update on California breastfeeding and hospital performance includes important data on exclusive breastfeeding by ethnicity and in-hospital and exclusive breastfeeding rates.
Bringing Breastfeeding Home: Building Communities of Care
Because hospitals may be the only places where mothers can access skilled support, many mothers struggle to meet their breastfeeding goals after they leave. Support must continue beyond the hospital walls.
WIC WORKS: Higher Breastfeeding Rates Can Reduce Obesity
Breast milk provides the perfect balance of nutrients tailored to the baby’s needs, promoting healthy growth and development.
WIC WORKS: Policy Changes Raise Breastfeeding Rates
By promoting and supporting exclusive breastfeeding, we can contribute to healthier families and communities, creating a brighter future for the next generation.
Making the Case for Breastfeeding: The Health Argument Isn’t Enough
Breastfeeding rates will never increase unless we ensure that institutions like hospitals and workplaces support breastfeeding.
Increasing Exclusive Breastfeeding in WIC: The Power of Peer Counseling
In this policy brief on preventing obesity in early childhood we present the need for and examples of peer counseling for breastfeeding mothers.
Reducing Obesity from the Start
Childhood obesity is an urgent health crisis in California. Read more in this brief.
Overcoming Barriers to Breastfeeding in Low-Income Women
Obesity risk among WIC participants is one of the most serious public health nutrition challenges facing health care providers.











